Please follow these steps to download, install and activate Windows Server 2016 Standard successfully:
1. Download your Windows Server version from Microsoft's website:
https://go.microsoft.com/fwlink/p/?LinkID=2195174&clcid=0x409&culture=en-us&country=US
2. Choose "Windows Server 2016" and download the image file
3. Copy the required files to a DVD or an USB flash drive and perform the installation
4. To activate Windows Server, run the CMD as admin and perform the following command:
Dism /online /Set-Edition:ServerStandard /AcceptEula /ProductKey:XXXXX-XXXXX-XXXXX- XXXXX-XXXXX
(Instead of the X, please enter the product key)